Regardless of how long you have been in the business, Seller Agency has been available and more importantly, it remains the primary focus for agents across the country. However, since the advent of Buyer Agency and the emphasis on training how to be an effective buyer representative, it has become apparent we can no longer assume Seller Agents have the same level of effectiveness.

For the last several years, it has been apparent that there has not been training for Seller Agents similar to the REBAC ABR designation disciplines. So, SRS Council and its Authors, along with the counsel of Tom Dooley, set forth to create a new seller designation that would take a new agent to an accomplished level sooner and an already successful agent to an even higher level of competency.